What is it?
Apple Pay brings user’s debit and credit cards into their Apple devices, such as iPhones, Apple Watches and iPads. Checkout pages that offer Apple Pay become faster and easier, since all customers need to do is to select “Buy with Apple Pay”, validate their Touch or Face ID and the purchase is complete.
Why accept payments with Apple Pay
Offering Apple Pay as a payment option means that customers no longer need to fill out their card details when online shopping. For merchants, this means more security since they are not handling actual credit or debit card numbers in their systems. For shoppers, this means a quick buying process as all they need is their phones and not a physical card at the checkout.
With the raise of mobile payment methods and digital wallets in the Nordics, customers are increasingly expectant that merchants will cater for all sorts of ways to pay – including Apple Pay. As part of Nordea’s commitment to making payments increasingly effortless and tailored to the consumer, the bank was proudly the frontrunner in the Nordics to provide consumers with the option to use Apple Pay.
Apple Pay supports major credit and debit cards providers like Visa, Mastercard and American Express. It is available in more than 50 countries, including the Nordic countries.